The Dark Unseelie Gala was a fundraiser event benefiting the Tiny Minotaur Tavern, an artist-run DIY social club & performing arts space in downtown Austin, TX.

When I was tasked with creating the landing page for the event, I was provided with a flyer and a promotional video to base the website’s visuals around. These elements are not only highlighted as part of a full-width cover layout, they also inform aesthetic choices throughout the website. The original promotional video is presented on the final site beneath a semi-opaque red overlay created through CSS styling, adding color and cohesion to the dark and moody vibes that the event organizers sought to convey.

One very important aspect of this website was the ticket purchase funnel. To facilitate a smooth user journey, I kept core information on the landing page itself rather than spread across separate pages. Visitors to the site could simply scroll though the main page and purchase tickets once they had concluded, or easily access the FAQ page via the responsive “back-to-top” button.